'Home is where love lives.'
The design purpose
Help young people finding their own style in interior design and let this result in a positive influence on their mood.
The design question
How can I help finding young people's style in interior design and how do I let this result in a positive influence on their mood?
On the moment young people find it hard to find their own style in interior design. The problems they come across are the following items; budget, lacking creativity and the current market of solutions that they can't associate themselves with.
For a school assignment 'Design Challenge' we call it, I've designed this interior book with an important purpose.
The 16th of may I moved out and went living on my own in Kralingen Rotterdam. I expected it to be easy to live on my own and design an interior I love. At the end I came across some difficulties like budget, the effect of colors in my home and many more stuff I did not know I would have to deal with.
Along the way of my journey I shared a lot with pride about my progress of my home on social media. I received a lot of DM's from students who also struggle with finding their style with the budget they have. I started giving them tips and there was the idea; why not design a solution for young people, some kind of handbook to help them and inspire.
During my design process I came across a lot of interesting problems and information about my target audience and my research and solutions resulted in an amazing book witch I'm very proud of. So are you curious how I did this? Then read along!
I started with some deskresearch on what the current market has to offer; interior books, magazines and blogs, and I came to the conclusion that everything is focussed on older people with more budget.
So that is a problem I needed to fix. My next questions were; Does your interior has influence on your mood? And came across super much information hidden on the internet about the effects and how I immediately thought about how my target group could play with these. Also came across a lot of helpful tips an trix, and wondered why these did not reach my target group yet.
That made me decide to do some field research. I chose for a form that my target group could fill in, the results were pretty clear. I could confirm that their main issue was money and not knowing where to buy a product that is nice looking, a good quality and with a fair price. They also said that they are interested in the effect of interior and colors but they just did not think of it before. So I think there is a interesting beginning there.
The results from the field research I processed in persona's, an empathy map and design guidelines for my concept. With results I have a better idea of what my target group needs, this helps me with finding a solution.
Because the original idea started on social media, I decided to invite the target group to a co-creation. I did one face to face session and an instagram Q&A. It was amazing to work so close on this project with the people who need a solution.
Long story short, the results were amazing. I was full of new insights and inspiration because of working with the target group so closely.
> The making of moodboards with the participant resulted in inspiration. She also said that she never thought of moodboards but it helped her with imagining her new interior.
> Must haves of the solution; Visuals, quotes, tips, prices, tools on how to design a space.
The instagram Q&A was also a big succes. 186 people voted 'yes' when I asked if they would like a interior book with solutions to their problem. That's 91%!
To categorize all the info that I collected I used a lot of different creative techniques
- COCD Box
- Indicate data
- The Moscow method
And many more.
Creativity techniques are methods that encourage creative actions, whether in the arts or sciences. They focus on a variety of aspects of creativity, including techniques for idea generation and divergent thinking, methods of re-framing problems, changes in the affective environment and so on. They can be used as part of problem solving, artistic expression, or therapy.
Perfect for this project!